Can you say Xavier?
(Hint: Zah-vee-ay)
We are pleased to announce that Xavier Barbot has joined the Chameleon Creative team as our Managing Director.
Xavier brings a wealth of experience from a strong background in web development. He has been involved in small, medium and large Internet projects (the last one with one million visitors / month,) focusing on tourism, ski resorts, events, e-commerce, BtoB, not-for-profit and municipalities. Xavier is dedicated to customer service and loves to help clients find the right strategy to develop their business online.
Residents of Campbell River since 2007, Xavier, his wife and 3 sons enjoy Campbell River and are proud to be part of this vibrant community.
If you have a project with us currently, you can expect to hear from Xavier over the next two weeks. He looks forward to your feedback to ensure that our service is meeting your expectations. And if you'd like Xavier to prepare a proposal for you, please call- 250-287-7117 or email xavier@chameleoncreative.com
Summer... just around the corner!
Now that the weather is warming up, tourists from near and far are making plans to travel. Help them to discover what you have to offer before they leave home and after they arrive! Edit your own website, or call us to give your website the marketing message you need!
Ensure your website is up-to-date:
- Update your rates and information
- Check links to ensure they function correctly
- Add any last-minute improvements or specials
Provide printed information such as:
- Business cards and contact info
- Rack cards or brochures with location maps
Add value and interest!
- Draw for an end-of-summer prize
- Collect email addresses for marketing
- Convert summer customers to winter buyers!
Paddle your own canoe with the Drupal CMS!
CMS is a little acronym for a BIG helper when it comes to keeping your website up-to-date. Drupal, the Content Management System we use when we build websites, is so user-friendly that a one hour coaching session at our office will have you editing your website yourself in, well... an hour! Don’t have Drupal? Call us for a proposal to convert your website so you can take advantage of its many features. More info »
To see examples of Drupal websites in action, please visit our online portfolio.
Top "marketing guru" tips!
By the online marketing guru himself, Jim Connolly
In a recent e-newsletter, he says, "For fifteen years, I have been helping small and medium sized business owners to make massively more sales than ever before. Here are my Top 10 Marketing Tips, which anyone can use to help them achieve better sales results!" Click here for the full length article - all 10 TOP TIPS in detail.
1. Throw That Old Marketing Guide in the Bin
If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides in the recycling bin. You need to know what works today; where even the smallest business can advertise itself to millions online for less than the cost of a one-off trade journal advert - AND - where you can mail a million potential clients in a few hours for just pennies.
2. Email Marketing - Start Using Email Marketing NOW!
It's a fact; email marketing is extremely cost effective and perhaps the single most powerful marketing tool available to small businesses. This is because it provides predictable results and costs little or nothing to use! Here are just a few things for you to consider, before you start using email marketing.
3. Build a Well-connected Network
One of the biggest myths in business is that you must have a large network if you want to succeed. The reality is that the size of your network is not what's important. It's the influence of the people within your network that counts!
4. Internet Marketing - Start Taking Your Website Seriously
Most small businesses are unaware that they could receive stacks of high quality enquiries, leads, phone calls and sales from interested prospective clients; if only they had a professionally designed website that has been search engine optimized by a proven SEO expert.
5. Match Your Fees to Your Promises
You cannot promise the marketplace a high quality service and yet charge a bargain-basement fee! If you do, you will send people a mixed-message and it will lose you business every time. Everyone knows that quality never comes cheap - that if something looks too good to be true, it is too good to be true! Make your services as valuable to the marketplace as possible and then charge accordingly.
6. Use "Attraction Marketing", Not Pursuit Marketing
I am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar? People look at them. In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them. The reason we call these kind of physically striking people "attractive" is that they literally attract the attention and the interest of other people. So, you might be wondering at this point, what this has to do with you and your marketing?
7. Research Your Competition
It's impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients
8. Joint Ventures
Sometimes known as a J.V, a Joint Venture is where you and another business or person get together to (usually) cross-market your services. The key to Joint Venture success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.
9. Endorsed Relationships
An endorsed relationship is similar to a joint venture - BUT with one BIG and POWERFUL difference! The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust! For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.
Click here for the full length article - all 10 TOP TIPS in detail.
