About Us

Since 1998, Chameleon Creative Graphic & Web Design Inc. has developed attractive websites and marketing materials to enhance the image and sales of businesses on Vancouver Island and beyond, including Vancouver, the BC lower mainland, United States, The UK, Alberta, the United Arab Emirates, Africa and China.

The Chameleon Creative team is a group of web and print specialists, bringing their individual and collective creativity to your project, ensuring your needs are more than met. In short, our business is making your business look good in print and on the World Wide Web.

More than technicians, the Chameleon Creative team brings thoughtful originality to your project. Progressive thinking coupled with combined expertise in design, development and standards for both the Internet and print gives our clients and edge: the advantage of a unified presentation and efficient, cost-effective workflow. Developing logos, corporate identities, product branding and original marketing strategies, Web sites, shopping carts, database requirements and custom web applications are all in a day's work at Chameleon Creative.

Chameleon Creative has been owned and operated since its inception in 1998 by Heidi Peterson. She is a graduate of the North Island College graphic design program and previously worked for 25 years in tourism, marketing and event management. Her experience in marketing strategy, needs analysis, client communications and the ability to bring out the best in her team members allow her to translate a client's wish list into effective solutions for print and web. Originally a one-woman show, her current set of hats includes art director, project manager, client liaison and chief administrator.

Our team includes:

Our Web graphics wizard...
...who graduated from the Malaspina College Graphic Design Program in 1992. He brings excellent illustrative, design and technical skills as well as a keen interest in leading-edge special effects including Flash. Detail oriented, meticulous, thorough, he brings an original flair to the projects he works on. As an ex-helicopter pilot, he is accustomed to looking at things from a different perspective than most. His sense of humour keeps us laughing, and his logos and website layouts knock our socks off on a regular basis.

Our software engineer...
... experienced in design and development of complex systems. His contribution to the team includes well-honed skills in database back-end code, user interface development and application documentation. Multilingual in the computer world, He works regularly with Javascript, PHP, HTML, XML, Visual Basic and C++ among others. He is our senior geek...and we admire his focus! When he comes up for air after hours of head-down programming, we always look forward to his grin of triumph.

Our text optimization specialist...
...is a creative writer and search engine specialist, skilled in developing text, link campaigns and sponsored link (pay-per-click) programs for the Internet. She can work with a client's existing text (or create it for them) to help your web site shine in the eyes of search engines. She has unflagging enthusiasm for her work: finding a client in #1 position with Google always brings a Yee-haw! of delight from our SEO (search engine optimization) diva.

Our graphic designer for print...
... is the newest member of our team. She has worked for 15 years in high-production situations where quickly developing fresh ideas (and producing them!) is the order of the day. Her portfolio of brochures, posters and advertising pieces is impressive, and we value her easy-going, go-for-it attitude..